Marketing as a humanitarian force

[amul]

The foundation (RED) utilizes stylish designer clothing and giant corporate sponsorship to help fund AIDS workers in Africa. The concept is brilliantly simple: brand the project and sell it on everything, which 50% of profits going to the cause.

Pointed out to me by Elissa of Dystopian Visions. Cross-posted from my website.

Comments

[os-lunatum.livejournal.com]

i'm not good at arguing/debating with people. i'm trying to just do my thing & set a good example & if someone asks me about it, i'll talk... i dunno. i've got too much shit going on to worry about how much the rest of the world sucks. one thing at a time, now.

[amul.livejournal.com]

one thing at a time, now.

That's how I generally feel.