15 April 2008

amul: (Default)

Logo Can Make You 'Think Different'

Science Daily (Mar. 30, 2008) — Whether you are a Mac person or a PC person, even the briefest exposure to the Apple logo may make you behave more creatively, according to recent research from Duke University’s Fuqua School of Business and the University of Waterloo, Canada.
...
The team conducted a follow-up experiment using the Disney and E! Channel brands, and found that participants primed with the Disney Channel logo subsequently behaved much more honestly than those who saw the E! Channel logos.


Emphasis my own.
amul: (Default)
I've just spent an hour cleaning up my apartment, which mostly involved moving large stacks of unread books (I've got over five feet of books waiting to be read in a pile next to my bed). I'd spent a few hours online, and wanted to do something different after dinner. Only I couldn't figure out what to do.

Watch a movie? No, that's just another form of screen-watching.

Listen to another podcast? An audiobook?

That's when I looked down at the large pile of books and said, Oh, hey. Or I could read.

Sometimes I'm so slow, I hope no one is looking.

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