I (logo) Science!
15 April 2008 14:00
Logo Can Make You 'Think Different'
Science Daily (Mar. 30, 2008) — Whether you are a Mac person or a PC person, even the briefest exposure to the Apple logo may make you behave more creatively, according to recent research from Duke University’s Fuqua School of Business and the University of Waterloo, Canada.
...
The team conducted a follow-up experiment using the Disney and E! Channel brands, and found that participants primed with the Disney Channel logo subsequently behaved much more honestly than those who saw the E! Channel logos.
Emphasis my own.