The foundation (RED) utilizes stylish designer clothing and giant corporate sponsorship to help fund AIDS workers in Africa. The concept is brilliantly simple: brand the project and sell it on everything, which 50% of profits going to the cause.
Pointed out to me by Elissa of Dystopian Visions. Cross-posted from my website.
Pointed out to me by Elissa of Dystopian Visions. Cross-posted from my website.